The YouTube algorithm is the engine behind YouTube’s massive success. But most creators don’t fully understand how it works. If you understand how the system works, you can create videos that get more views, reach more people, and build your audience faster.
In this article, we’ll cover how YouTube decides what videos to recommend and promote.
1. It’s Not Just One Algorithm
YouTube’s system is made up of different algorithms for different areas of the platform.
Here’s where they operate:
Home feed recommendations
Suggested videos next to or below the video you’re watching
Videos that appear when users search for something
Specialized feeds like YouTube Shorts or trending content
Each area has its own algorithm with specific goals and ranking factors.
2. YouTube’s Goal Is to Keep Viewers Happy and On the Platform
At the core, YouTube’s algorithm is designed to keep people watching videos as long as possible.
Metrics YouTube watches closely include:
How often people click your video when they see it
How long people watch your videos and sessions overall
Percentage of the video watched (higher is better)
Likes, comments, shares, and subscribes after watching
Returning viewers and session time extensions
Videos that spark engagement and extend session time are rewarded with more impressions and recommendations.
3. Every User Gets a Unique Feed
Every viewer sees a unique homepage, suggested videos, and Shorts feed based on their behavior.
That’s why even viral videos can perform differently depending on the audience.
4. Keywords Help You Get Found in Search
YouTube is the second-largest search engine in the world.
Use keyword research tools to discover what your audience is searching for.
5. Shorts Have Their Own Algorithm
YouTube Shorts has a separate feed and recommendation engine.
Creating hooky intros, loopable videos, and using trending sounds or formats can help your Shorts go viral faster.
6. Best Practices to Please the Algorithm
Best practices include:
Use strong hooks in the first 15 seconds to improve retention
Optimize your CTR without clickbaiting
Encourage comments, likes, and shares to trigger engagement signals
Post consistently to signal reliability to the algorithm and your audience
Analyze your audience retention and double down on what works
Final Thoughts
If you create content that people love, watch to the end, and interact with, the algorithm will naturally promote your videos.
Instead of chasing the algorithm, focus on serving your audience better—the algorithm will follow.
Learn more: https://1of10.com/blog/how-does-the-youtube-algorithm-work/